«Phygital – into sport!», – so foreshadowed the Games of Future winning over new fans of sport and esports. For phygital has already penetrated into all spheres of life, including creativity. Here is a story about how this concept is faring in other walks of life.
“It is interesting. I always support technologies and what they can become. It is an opportunity to create something unique in digital, something that cannot be copied or repeated. If people will believe in it, then the rank-and-file artists some of whom have no other options but exist in digital will have an opportunity to earn money via NFT”.
Digital-fashion. What’s the hook?
For it is a whole industry and some of the ideas from the digital wardrobe do have a future. For example, 3D modelling and AR-technologies help brand manufacturers produce the right amount of clothing items without excess. A potential customer tries on a 3D model of running shoes to make sure the model meets his/her needs and then maybe he/she would even model the shoes’ design and colors at his/her discretion and then would send the order for execution. How is that for an ecology-friendly approach?
For example, sometimes prices for branded stuff are prohibitive, but then virtual accessories for digital avatars ranging from Gucci to Louis Vuitton can be purchased for no more than 10 dollars. Exclusive stuff, albeit digital, makes you feel good, too. At least the digital avatar got lucky!
NFT as a tool of inclusivity
Source: Vico Cham