Phygital-football at the Athlete Day in Kazan

Glory to the Athlete! On August 13 Kazan will celebrate the Athlete Day on a grand scale. The celebration will cover three arenas at once: the extreme-park “Uram”, the stadium “Trudoviye reservy” (“Labor reserves”) and the territory adjacent to the Palace of aquatics.

Bearing in mind the year 2024, the dwellers of Kazan already began mastering phygital disciplines. The football tournament where the players will compete both on a real pitch and on a game console will be held at the stadium “Labor reserves” next weekend. The aggregate result is based on the sum of two events – the football match on a real pitch and on a football simulator. So, the participants face quite an arduous task as they need to put on display their skills on real football, and prove their mettle in virtual reality, too.
The program of the sport festival is quite vast, the guests can pick and choose are poised to watch amateur and professional tournaments, autograph-sessions with professional athletes from different sport disciplines, a master-class in boxing, a charity race. Everyone can find something for themselves to spend an enjoyable day off in an active, sport-like and even phygital fashion.


Park “Uram”

6.30 –11.00 – Russian championships in blind triathlons

8.00 – 19.00 – All-Russian 3×3 basketball tournament “Orange Ball”

11.30 – sports arena open

12.00 – opening ceremony

12.30 – charity race

13.00 – beach volley tournament among Kazan’s professional clubs.

13.30 – festival of Nordic walking

15.00 – autograph-session of professional club players

16.00 – sports arenas close

Stadium “Labor reserves”:

8.30 – 17.30 – finals in different age groups of Kazan football Cup

09.30 – award ceremony begins (every hour)

Center of beach sports:

08.30 – 09.30 – registration of teams

09.30 – opening ceremony

10.00 – 18.30 – beach volley, beach handball and beach football

12.00 – first award ceremony (beach football)

15.00 – second awards ceremony (beach handball)

18.30 – third award ceremony (beach volley) and closing ceremony of the tournament

Football cage in Gorky Park:

11.00-14.00 – mini-football tournament attached to the Athlete Day (teams: Kazan City Hall, Ministry of Sports of Tatarstan Republic, journalists, healthcare professionals, artists)

14.15 – award ceremony