Robert Ufenok77 Fakhretdinov, a FIFA player and a member of the media-football club “On Sports” [Na Sporte] participated in the opening of the world’s first phygital center. It is a sports arena of the new generation which will unite in one place sports and esports. It is equipped with smart technologies. Here your activity both in virtual reality and on a real field is reflected in your profile and you are also awarded ranking points.
— What are your impressions from the phygital center?
— Very-very positive. A week ago I was at the Phygital Games in Kazan, at the first tournament of the series in the run-up to the Games of Future. Everything was organized at the highest level. It’s great that the guys from Kemerovo will have an opportunity to get the hang of it, to master the phygital format in sport when you play on a game console first and then you step out on a real football pitch and you play and you prove your mettle there.
— How useful do you think the new sports space of such format is for the young generation?